the problem
The original foamfast website was outdated, slow to load and had a clunky usability and navigation structure. And didn't depict foamfast as a forward-thinking organisation.
our goal
Key values of the foamfast approach are easibility, speed and elite performance of their products and services.
Our goal was to create a website as a true reflection of foamfast - the business, the culture and the brand.
content layout
With a lot of technical data required for a customer to select the right products, it was important that the documents were easily found on the foamfast website.
However, the original pages were busy and made it difficult for a customer to extract the correct information for their project.
sitemap
toriadesigns solved this by reorganising the website sitemap, navigation, product data sheet libraries and by cataloguing their products and brochures into a more user-friendly structure.
navigation
Having a clear and succinct navigation is not only useful for the customer to find exactly what they're looking for on the site, it also allows Google to find relevant topics based on the user's search query.
This makes the navigation experience on the website positive, as well as effectively pointing google search results to the right page on the foamfast website.
personality
The foamfast crew are not only a professional bunch, but also great to work with!
Toriadesigns, added the foamfast live Google Reviews feed to their Brag Book page, and showcased their personalities through our website copywriting.
"Their fences are prettier than their faces!"
final result
Quality graphics & imagery, fonts & sizes, Google friendly, highlighted business values throughout, easy navigation, solidified the branding consistently, and a great response from the clients!
A visionary.
Tori took our tired looking website and turned it into a fantastic modern website that we are very proud of.
Tori listened, grabbed our little thought bubble and made magic.
We highly recommend Tori to help create your website.
So easy to work with.
Thanks Tori
Thanks Tori
JULIAN & KEVIN
FOAMFAST
